7 Ideal Church Connection Card Examples
Almost every church has a connection card. Love this list of seven awesome church connection cards and feel free to use them for your own inspiration.
Regardless of what it’s called, almost every church has a connection card. Building the flawless connection card for your church involves a multiplicity of factors. One of those is structuring the card in way that’s designed to elicit information. Did you know there are statistics for that? There is data that tells us the best way to ask for a visitor’s information. There are also other best practices for creating inspiring, appealing church connection cards.
It’s not as effortless to attract fresh visitors to your church as it once was, even just a decade ago. Barna reported that in 2000, almost six in ten American adults (58%) had attended church in the past month. Quick forward to 2015, and that number had dropped to just 46%. A decline of twelve utter percentage points. As culture shifts, attracting fresh visitors to your church is becoming increasingly more difficult.
This is what makes your church’s connection card so significant. Because once you’ve done the hard work of actually getting a fresh family through your doors, it’s imperative that you capture their information so they don’t simply walk out after service, never to be heard from again. So how do we do this?
Constructing the flawless connection card comes down to two main factors:
The Most Crucial Element Of Your Church Connection Card
Plain and plain. The most crucial element of your church’s connection card is the number of form fields you request from a visitor. The fewer form fields you display, the more cards you’ll have packed out. So the question you need to ask yourself is, “What is the absolute least amount of information we need to capture from a fresh visitor?”
Keep in mind that once you have basic information from someone, you can always go after up with them later to get more information. So if all you get is their very first name and email address up front, you can always go after up later to get their email and physical address.
Below you’ll see an infographic published by Barna that asked Millennials what information they would be willing to give a church at a very first visit. Keep in mind that as a group, Millennials are generally not guarded about sharing their individual information and privacy, but they do tend to distrust churches.
Information Millennials are willing to give upon visiting a church
Keeping in mind the data in this infographic, you may want to re-construct your church connection card. Knowing that every extra field you include reduces the number of finished cards, how limited can you make your church’s connection card without it being worthless?
For example, obviously, having a connection card that only asks for a fresh visitor’s very first name would yield the highest percentage of cards packed out. But this card would be of no use to you. The connection card exists to permit you to go after up with fresh visitors beyond your Sunday service. Here is the information I would ask for on a church connection card ranked from most to least significant. And I’ll say it one more time: Reminisce to eliminate as many form fields as possible:
- Very first Name (necessary)
- Email Address (necessary)
- Last Name (optional)
- Phone Number (optional)
- Physical Address (not recommended)
Now that we’ve tackled the structure of our connection card, let’s stir on to the actual design. Below you’ll find four brilliant examples of church connection cards.
1. Welcome Home
Most church connection cards ask for too much information. Do you truly need to know a visitor’s address, email, and phone number?
Here’s a ordinary truth: The more information you ask for on a form, the fewer forms you’ll have finished. So the question you need to wrestle with as a church is this: Are we okay with removing some of the fields on our connection card if it means more connection cards will be finished? And if so, what percentage of increase in ended cards would it take for us to make the switch?
The bottom line is ask for as little information as possible on your connection cards.
Two. I Have Determined
If you’re finding it difficult to keep your connection cards lean, one workaround is to simply have numerous cards that serve numerous purposes.
At Engage City Church, visitors and regular attenders will find three different cards in the seat backs of chairs: a Welcome Home card (pictured in example number one), an I Have Determined card (pictured above), and a Sign Me Up card (pictured below). Each of these cards serves a unique purpose. Instead of cramming all of this information onto a single convoluted card, Engage has delegated individual tasks to individual cards.
Of course, this can be overdone as well. I personally wouldn’t use more than three different cards total.
Three. Sign Me Up
Whatever it is you call the connection card at your church, the verbiage you use will be totally foreign to a fresh visitor. If you don’t have an evangelical church background, the word connection card (or whatever you call it) has no meaning.
One way to make sure you’re communicating clearly is to color coordinate your cards. Instead of asking visitors to, “Pack out a connection card,” you can simply ask them to, “Pack out a green card.” This ensures there’s no confusion as to which card you’re referring to. Especially if you have numerous cards, color coordinating them – using your brand colors – is a win for clear communication and consistent visual branding.
Four. Put Me In, Coach
Don’t be afraid of having some joy with your connection cards. Let’s face it, connection cards are boring. Packing out your information on a card is anything but titillating. But when your verbiage is playful (as pictured above), it can display off your personality as a church.
Five. Thanks For Joining Us Today
6. Connect With Our Ministry Teams
7. Trio Of Connect Cards
Conclusion
When it comes to your church connection card, less is more. Taking inspiration from the four connection cards listed above, here are four helpful tips to consider when designing your next connection card:
- Keep it minimal: The less information you ask for on a card, the more cards will be ended.
- Use numerous cards: Instead of stuffing a single card total of endless information fields, use individual cards for individual tasks.
- Color coordinate: Use colors to make card identification effortless.
- Be playful: Packing out cards is boring. Use joy verbiage to demonstrate off your church’s personality.
What does your church’s connection card look like? Post an pic in the comments below!
How A Church Of one hundred twenty Spent $78 On Facebook Ads And Got forty seven Fresh Visitors [FREE DOWNLOAD]
These are pictures of our connect card we just flipped out! Not sure why they were uploaded at a side angle…