WVUE edges WWL in ten p.m. news race, while mornings become a free-for-all
NOLA.com | The Times-Picayune
The ongoing battle inbetween WVUE and WWL for local news ratings supremacy at ten p.m. is shaping up to be a back-and-forth contest, with WVUE squeaking out a win during the February sweeps ratings period. According to Nielsen ratings figures, Fox affiliate WVUE’s ten p.m. weekday newscast earned an average 6.8 rating during the period, while CBS affiliate WWL notched a 6.6.
Meantime, an identically interesting ratings battle emerges to be shaping up in the mornings.
WWL earlier this year moved the seven a.m. and eight a.m. hours of its local morning demonstrate — a decades-long ratings juggernaut — to sister station WUPL to make way for “CBS This Morning.” While WWL still holds the morning ratings edge, it no longer predominates every morning time slot as it once did.
The switch to its morning lineup, February’s ratings figures suggest, has created clear opportunities for NBC affiliate WDSU and Fox affiliate WVUE. Fox-8 shuffled its anchor desk lineup ahead of the WWL/WUPL switch, moving evening anchors John Snell and Nancy Parker to mornings from their previous nine p.m. slot last June.
WWL’s “Eyewitness Morning News” still predominates the five and six a.m. slots, but when WWL switches to “CBS This Morning” at seven a.m., relatively few viewers seem to be following the Channel four local news team to Channel 54.
Consequently, WDSU earned a ratings win in the seven o’clock hour with its airing of NBC’s “Today” demonstrate, which earned a Four.8 rating to hammer out “CBS This Morning” on WWL with an average Four.0 rating over the course of the hour and WGNO’s broadcast of ABC’s “Good Morning America” (1.Five).
Of the local news programs in the seven a.m. hour, WVUE’s “Morning Edition” was an effortless winner, earning a Four.1 rating, followed distantly by WWL’s morning news broadcast on WUPL, which had a Two.Two rating.
Just as notable was WVUE’s local win at eight a.m., with its local newscast earning a Trio.9 rating, compared to a Two.Two for the WWL’s morning newscast on WUPL. Of the national morning news shows, NBC’s “Today” display on WDSU averaged a Four.0 rating in the eight o’clock hour, compared to Three.Two for “CBS This Morning” on WWL, and 1.Three for “Good Morning America” on WGNO.
It’s not all bad news for WWL, however. Later in the day, the station’s noon newscast earned a whopping 9.8 rating during the sweeps period, compared to a Four.1 for WVUE’s rivaling broadcast.
WWL also notched local ratings wins in the five and six p.m. time slots, while WDSU won with its local newscast at four p.m. and “NBC Nightly News” at Five:30.
Per Nielsen, the four-week February two thousand seventeen sweeps weeknight local TV-news ratings averages, with each rating point signifying one percent of total TV homes, or about 6,400 households.
Correction: The above story was edited to clarify that it covers weekday newscasts, as well as for general numbers corrections.
WVUE edges WWL in ten p
WVUE edges WWL in ten p.m. news race, while mornings become a free-for-all
NOLA.com | The Times-Picayune
The ongoing battle inbetween WVUE and WWL for local news ratings supremacy at ten p.m. is shaping up to be a back-and-forth contest, with WVUE squeaking out a win during the February sweeps ratings period. According to Nielsen ratings figures, Fox affiliate WVUE’s ten p.m. weekday newscast earned an average 6.8 rating during the period, while CBS affiliate WWL notched a 6.6.
Meantime, an identically interesting ratings battle emerges to be shaping up in the mornings.
WWL earlier this year moved the seven a.m. and eight a.m. hours of its local morning display — a decades-long ratings juggernaut — to sister station WUPL to make way for “CBS This Morning.” While WWL still holds the morning ratings edge, it no longer predominates every morning time slot as it once did.
The switch to its morning lineup, February’s ratings figures suggest, has created clear opportunities for NBC affiliate WDSU and Fox affiliate WVUE. Fox-8 shuffled its anchor desk lineup ahead of the WWL/WUPL switch, moving evening anchors John Snell and Nancy Parker to mornings from their previous nine p.m. slot last June.
WWL’s “Eyewitness Morning News” still predominates the five and six a.m. slots, but when WWL switches to “CBS This Morning” at seven a.m., relatively few viewers seem to be following the Channel four local news team to Channel 54.
Consequently, WDSU earned a ratings win in the seven o’clock hour with its airing of NBC’s “Today” demonstrate, which earned a Four.8 rating to hit out “CBS This Morning” on WWL with an average Four.0 rating over the course of the hour and WGNO’s broadcast of ABC’s “Good Morning America” (1.Five).
Of the local news programs in the seven a.m. hour, WVUE’s “Morning Edition” was an effortless winner, earning a Four.1 rating, followed distantly by WWL’s morning news broadcast on WUPL, which had a Two.Two rating.
Just as notable was WVUE’s local win at eight a.m., with its local newscast earning a Three.9 rating, compared to a Two.Two for the WWL’s morning newscast on WUPL. Of the national morning news shows, NBC’s “Today” showcase on WDSU averaged a Four.0 rating in the eight o’clock hour, compared to Three.Two for “CBS This Morning” on WWL, and 1.Three for “Good Morning America” on WGNO.
It’s not all bad news for WWL, however. Later in the day, the station’s noon newscast earned a whopping 9.8 rating during the sweeps period, compared to a Four.1 for WVUE’s challenging broadcast.
WWL also notched local ratings wins in the five and six p.m. time slots, while WDSU won with its local newscast at four p.m. and “NBC Nightly News” at Five:30.
Per Nielsen, the four-week February two thousand seventeen sweeps weeknight local TV-news ratings averages, with each rating point signifying one percent of total TV homes, or about 6,400 households.
Correction: The above story was edited to clarify that it covers weekday newscasts, as well as for general numbers corrections.