Trade secrets: What the Geneva Motor Display is indeed like
Share this with Facebook
Share this with Twitter
Share this with Messenger
Share this with Messenger
Share this with
These are outer links and will open in a fresh window
Share this with Facebook
Share this with Messenger
Share this with Messenger
Share this with Twitter
Share this with Pinterest
Share this with WhatsApp
Share this with LinkedIn
These are outer links and will open in a fresh window
Close share panel
As a veteran of many international motor shows, I have to say, I fairly like Geneva.
Everything’s relative of course. The opening day is still a refined form of purgatory – a maelstrom of frenetic activity, missed schedules, and cautiously choreographed arrangements that embark to fall apart the moment the doors are opened.
PR officers rafter at you through tightly gritted teeth, chief executives look accurately bored as they stir reluctantly from one media engagement to another – six minutes for each interview and not a 2nd more, or their sharp-suited minders get very unhappy
And as you’d expect, all the manufacturers attempt to to drown out one another with their sound and light spectaculars. So it’s hard not to get a thumping headache.
Just getting to the display is a major logistical challenge. Flights are booked up, the most affordable hotels sell out a year in advance, and the remainder would challenge the budget of a minor millionaire.
The traffic is best described as the worst advert for the car industry you could possibly imagine. And you’ve very likely heard that in Switzerland the trains always run on time. Not during the showcase they don’t – mine was nineteen minutes late on Thursday.
Wheels not high-heeled shoes, surely?
Inwards the demonstrate itself, you’re faced with an array of the most advanced automotive engineering money can buy – but in many ways the mentality of the industry is entrenched in the 1960s.
Hook-up sells may be an outdated and discredited mantra, but the people here clearly didn’t get the memo.
It’s as tho’ there’s an unbreakable rule, written in engine oil that states: every car model must without fail be flanked by a human version, every bit as sleek and polished as the machine itself.
They’re all female of course, and all wearing clothes which must make simply getting dressed a striking achievement. The message is ordinary. Get the car and you’ll get the lady. I say, good luck with that.
I spoke to some of these women and I learned two things. Smiling for too long can give you toothache, and standing for hours in high high-heeled slippers truly hurts. Leave behind the glamour, feel the agony.
Cars galore
But despite all that – I said I fairly like the Geneva demonstrate and I do. That’s because it is here on neutral ground, away from the home bases of the big auto giants, that you see some of the most interesting cars in the world.
There’s the big-bucks Bugatti Chiron, which is, almost as powerful as two Formula One cars combined.
The EV3, a quirky electrified three-wheeler from British manufacturer Morgan, with state of the art technology in a car that looks like something out of the 1930s.
Or there’s the Rinspeed Etos, which has a drone on the back because the engineer who designed it just thought it would be good joy.
The point is that here in Geneva it isn’t all about business. The car indeed is the starlet of the demonstrate.
Trade secrets: What the Geneva Motor Demonstrate is truly like – Big black cock News
Trade secrets: What the Geneva Motor Showcase is indeed like
Share this with Facebook
Share this with Twitter
Share this with Messenger
Share this with Messenger
Share this with
These are outward links and will open in a fresh window
Share this with Facebook
Share this with Messenger
Share this with Messenger
Share this with Twitter
Share this with Pinterest
Share this with WhatsApp
Share this with LinkedIn
These are outward links and will open in a fresh window
Close share panel
As a veteran of many international motor shows, I have to say, I fairly like Geneva.
Everything’s relative of course. The opening day is still a refined form of purgatory – a maelstrom of frenetic activity, missed schedules, and cautiously choreographed arrangements that begin to fall apart the moment the doors are opened.
PR officers slat at you through tightly gritted teeth, chief executives look scrupulously bored as they budge reluctantly from one media engagement to another – six minutes for each interview and not a 2nd more, or their sharp-suited minders get very unhappy
And as you’d expect, all the manufacturers attempt to to drown out one another with their sound and light spectaculars. So it’s hard not to get a thumping headache.
Just getting to the display is a major logistical challenge. Flights are booked up, the most affordable hotels sell out a year in advance, and the remainder would challenge the budget of a minor millionaire.
The traffic is best described as the worst advert for the car industry you could possibly imagine. And you’ve very likely heard that in Switzerland the trains always run on time. Not during the display they don’t – mine was nineteen minutes late on Thursday.
Wheels not high-heeled slippers, surely?
Inwards the display itself, you’re faced with an array of the most advanced automotive engineering money can buy – but in many ways the mentality of the industry is entrenched in the 1960s.
Lovemaking sells may be an outdated and discredited mantra, but the people here clearly didn’t get the memo.
It’s as tho’ there’s an unbreakable rule, written in engine oil that states: every car model must without fail be flanked by a human version, every bit as sleek and polished as the machine itself.
They’re all female of course, and all wearing clothes which must make simply getting dressed a striking achievement. The message is plain. Get the car and you’ll get the damsel. I say, good luck with that.
I spoke to some of these women and I learned two things. Smiling for too long can give you toothache, and standing for hours in high high-heeled shoes indeed hurts. Leave behind the glamour, feel the ache.
Cars galore
But despite all that – I said I fairly like the Geneva display and I do. That’s because it is here on neutral ground, away from the home bases of the big auto giants, that you see some of the most interesting cars in the world.
There’s the big-bucks Bugatti Chiron, which is, almost as powerful as two Formula One cars combined.
The EV3, a quirky electrical three-wheeler from British manufacturer Morgan, with state of the art technology in a car that looks like something out of the 1930s.
Or there’s the Rinspeed Etos, which has a drone on the back because the engineer who designed it just thought it would be good joy.
The point is that here in Geneva it isn’t all about business. The car truly is the starlet of the demonstrate.
Trade secrets: What the Geneva Motor Showcase is indeed like – Big black cock News
Trade secrets: What the Geneva Motor Demonstrate is indeed like
Share this with Facebook
Share this with Twitter
Share this with Messenger
Share this with Messenger
Share this with
These are outer links and will open in a fresh window
Share this with Facebook
Share this with Messenger
Share this with Messenger
Share this with Twitter
Share this with Pinterest
Share this with WhatsApp
Share this with LinkedIn
These are outer links and will open in a fresh window
Close share panel
As a veteran of many international motor shows, I have to say, I fairly like Geneva.
Everything’s relative of course. The opening day is still a refined form of purgatory – a maelstrom of frenetic activity, missed schedules, and cautiously choreographed arrangements that commence to fall apart the moment the doors are opened.
PR officers plank at you through tightly gritted teeth, chief executives look scrupulously bored as they budge reluctantly from one media engagement to another – six minutes for each interview and not a 2nd more, or their sharp-suited minders get very unhappy
And as you’d expect, all the manufacturers attempt to to drown out one another with their sound and light spectaculars. So it’s hard not to get a thumping headache.
Just getting to the display is a major logistical challenge. Flights are booked up, the most affordable hotels sell out a year in advance, and the remainder would challenge the budget of a minor millionaire.
The traffic is best described as the worst advert for the car industry you could possibly imagine. And you’ve very likely heard that in Switzerland the trains always run on time. Not during the showcase they don’t – mine was nineteen minutes late on Thursday.
Wheels not high-heeled slippers, surely?
Inwards the display itself, you’re faced with an array of the most advanced automotive engineering money can buy – but in many ways the mentality of the industry is entrenched in the 1960s.
Hook-up sells may be an outdated and discredited mantra, but the people here clearly didn’t get the memo.
It’s as tho’ there’s an unbreakable rule, written in engine oil that states: every car model must without fail be flanked by a human version, every bit as sleek and polished as the machine itself.
They’re all female of course, and all wearing clothes which must make simply getting dressed a striking achievement. The message is plain. Get the car and you’ll get the chick. I say, good luck with that.
I spoke to some of these women and I learned two things. Smiling for too long can give you toothache, and standing for hours in high high-heeled shoes indeed hurts. Leave behind the glamour, feel the anguish.
Cars galore
But despite all that – I said I fairly like the Geneva showcase and I do. That’s because it is here on neutral ground, away from the home bases of the big auto giants, that you see some of the most interesting cars in the world.
There’s the big-bucks Bugatti Chiron, which is, almost as powerful as two Formula One cars combined.
The EV3, a quirky electrified three-wheeler from British manufacturer Morgan, with state of the art technology in a car that looks like something out of the 1930s.
Or there’s the Rinspeed Etos, which has a drone on the back because the engineer who designed it just thought it would be good joy.
The point is that here in Geneva it isn’t all about business. The car indeed is the starlet of the display.